Beringer Bets on Breakthrough Sampling Technology

Posted by jeff miller on Fri, May 22, 2015 @ 10:05 AM

Selecting a bottle of wine from the hundreds of choices on shelves can be a dizzying experience for any consumer. Add to that, this particular consumer is shopping in the $5-to-$7 range and it becomes even more challenging to purchases a wine that won’t disappoint.

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Tags: Product Sampling

Food Lion adds walk-in Produce Section

Posted by jeff miller on Mon, Nov 17, 2014 @ 15:11 PM

 

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Tags: HardyHarris, Food Lion, Produce

Advancements in Digital Billboard Measurement

Posted by jeff miller on Thu, Sep 18, 2014 @ 22:09 PM

This form of outdoor advertising provides many unique advantages for advertisers, such as instant creative changes and messaging flexibility, and they can incorporate dynamic content, dayparting, and even social media feeds. Not to mention, advertisers rarely have to worry about production costs since no printed materials are required. However, despite all of the advantages, some advertisers still wonder how many people are actually seeing their ad when they drive by a digital billboard.  After all, it’s not shown on the board 100% of the time as it is with a static board. On a typical digital billboard, about six to eight advertisers are rotated through. How many digital ads does a driver actually see when they drive by? And more importantly, how many people will see your digital ad?

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Tags: Billboards

In Cities Across Texas, Activists Battle Billboard Companies

Posted by jeff miller on Thu, Sep 11, 2014 @ 15:09 PM

The Highway Beautification Act will be 50 years old next year. As envisioned by Lyndon and Lady Bird Johnson, it was supposed to protect the natural landscape from billboards.

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Tags: Billboards, ooh

Art on Billboards? an OOH Art Gallery

Posted by jeff miller on Wed, Apr 09, 2014 @ 10:04 AM

Later this year motorist will get to enjoy an art gallery as they go about there regular routine.  Many of the countries largest OOH companies have donated thousands of dollars and valuable ad space to make this project a reality.

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Tags: HardyHarris, Billboards, OHH, Art, Charlotte

HardyHarris takes Sampling to VT

Posted by jeff miller on Tue, Nov 19, 2013 @ 14:11 PM

 

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Tags: Mobile Marketing, Non-traditional marketing, Food Lion, Product Sampling

Creative Mobile Marketing tour managed by HardyHarris

Posted by jeff miller on Mon, Sep 17, 2012 @ 02:09 AM

Wow! That’s a Giant Grocery Cart! Those were the words that resonated thru the night air in Greenville, South Carolina. Last Friday, Food Lion joined the Main Street Fridays weekly music series for a night to remember. There was ample amounts of family fun at this event including three different jump houses, food and drink venders, and live music. There was good eats and even better entertainment for all that attended.

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Tags: HardyHarris, Mobile Marketing, Customer Engagement, Non-traditional marketing, Food Lion, Marketing, Product Sampling

5 Creative Billboards

Posted by jeff miller on Fri, May 11, 2012 @ 14:05 PM

Out of Home Advertising has taken a creative path over the years. Here are a few of my favorite boards.

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Tags: Marketing

“On Course For A Cause” Golf Tournament

Posted by jeff miller on Mon, May 07, 2012 @ 23:05 PM

We’re getting ready for the tournament!

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Tags: HardyHarris, Brandstand, Mobile Marketing

Creative Agency Gets Attention

Posted by jeff miller on Sun, Apr 15, 2012 @ 13:04 PM

Non-traditional advertising can take many forms. Creativity is the only thing holding up the next big campaign. I stumbled upon a great video from TNT that builds drama with the push of a button.

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Tags: Customer Engagement, Non-traditional marketing, Marketing