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HardyHarris & Food Lion Team Up for the Southern Women’s Show

Here at HardyHarris, we’ve found ways to change the way brands market themselves to consumers. Our experiential marketing displays draw crowds to sample products and learn more about the services offered by our partners. One of our most successful partnerships is with Food Lion, a leading grocer in the Southeast and Mid-Atlantic. We’re proud to partner with them once again for the 2019 Southern Women’s Show in Charlotte.

The Southern Women’s Show is one of the fall’s most anticipated events. The three-day event draws women of all ages from throughout the Carolinas for shopping, celebrity appearances, and food. This year, the Food Lion Kitchen Stage will feature several exciting experiences for guests:

  • American Idol winner Taylor Hicks will perform on Saturday, August 24 from 2:30 PM to 4:00 PM.
  • Local chefs will compete in the Food Lion “Our Cities” Chef Challenge.
  • Cooking demonstrations at the Taste Experience Stage will show you how to make delicious dishes using ingredients you can find at your local Food Lion.
  • Audience members will have the chance to win Food Lion gift cards in the Food Lion Face Off trivia challenge.
  • The Fresh Flavor stage will show you how to create something new and different for your next menu.

And all of this is possible because of the innovative displays and event marketing services provided by HardyHarris. We take your ideas and turn them into reality. For clients like Food Lion, we create beautiful sets that include full kitchen functionality. Audience members can see everything that’s going on during a cooking demonstration, helping them learn new tricks and techniques for their meal preparation routines. It’s fun, engaging, and dynamic—the perfect way to showcase this brand.

If you love the idea of using a display like this for your business, you probably have another important question: How much work does it take to put something like this together? When you work with HardyHarris, there’s great news—we do all the work for you! That’s right, we’ll handle transporting your stage and displays to the event hall. We’ll set everything up according to the plan you’ve approved and make sure everything is to your satisfaction.

After that’s done, our team of event management specialists will make sure all other details are covered. We handle finding the people to staff your display and will work with you to make sure they get the training they need to interact with consumers. At all times, the integrity of your brand is our top priority.

As you can see, Hardy Harris makes the process of designing, constructing, and staffing an event as simple and stress-free as possible. It’s our job to make your job easy! Call us today to learn more about how we can help you during your next event—or stop by the Food Lion booth at the Southern Women’s Show to see us in action!

HardyHarris Media + Marketing lets you activate your brand through experiential marketing and event marketing. Get in touch to see how we handle every part of your customer engagement experience, including event data collection.

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