OpSpot is an omni-channel digital marketing strategy focused on reaching specifically defined, unique, and addressable audiences across multiple platforms. These platforms include display and video advertising, social media advertising, paid search, and connected TV / OTT (over-the-top) and are determined based on your business’s objective. Once the objectives are outlined these strategies are then pushed to a single audience across multiple devices, including mobile app/web, desktop/tablet/laptop and Smart TV or streaming device. The purpose of this approach is to influence behavior to the identified target audience and drive that audience towards a measurable conversion.
Conversions happen in both the digital and physical space and include creating brand recognition/awareness, call tracking, building a social media audience, submitting online form fills, online purchases, and physical in-store visits. All targeting, delivery and attributions meet or exceed regulations set through GDPR and CCPA. To learn more about GDPR or CCPA privacy regulations visit https://gdpr.eu/ or https://oag.ca.gov/privacy/ccpa.
OpSpot focus on real, tangible business outcomes and conversions, not vanity metrics. OpSpot speaks to a single, addressable audience across multiple platforms. Audience is defined by data, online and physical behaviors and is not restricted by limitations of any one platform. OpSpot delivers messages WHEREVER and WHENEVER the audience is active online. And OpSpot track both ONLINE and OFFLINE conversions, reports them back to the advertiser, then optimizes and adjust campaigns based on highest areas of success.
Short, brief, and straight to the point standalone web pages offer your business a way to advertise specific goods and services. They can even lead your targeted audience and existing customer base to other items you have to offer by linking to phone numbers, contact forms, or even your own existing website. Below is just a sample of what you can advertise on one of these pages:
If you’ve been on Facebook or Instagram, you have more than likely seen businesses marketing themselves on these platforms with target specific ads. This is one of the smartest ways to garner attention, interest, and clicks to your existing website or a landing page created for you by HardyHarris.
At HardyHarris, we pride ourselves on delivering digital marketing solutions that help drive your business to new heights. We’re here to play a role in increasing your revenue, customer base, and online presence.
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