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2019’s Hottest Event Marketing Trends

People getting a video in the event

Marketing is never stagnant. This is especially true when it comes to strategies for event marketing. If you own a business, you want to stay up-to-date on the latest trends in the industry so you can stay ahead of your competition. Here at HardyHarris, we want to help you propel your business in the right direction. Here are some of the hottest event marketing trends for 2019:

Live events continue to drive business

Give consumers in-person opportunities to experience your products and services through live events. Event marketing can lead to a sharp increase in customer interest, trust, and growth. Take, for example, our promotional sampling trucks. These vehicles create a buzz and give people first-hand opportunities to interact with your brand.

Use strategies to save time

More and more businesses are finding that they can save work hours by employing well-crafted event marketing strategies. Using software to automate data collection is one such technique. Our photo booths are a fun way for your customers to interact with your brand while collecting valuable information in the process. You’ll free up your team to engage your audience in more meaningful and authentic ways.

Increase ROI

Increasing your marketing ROI (return on investment) is always at the top of any executive’s list. Year after year, event marketing proves itself to be one of the most successful ways to increase ROI. The key is to work with a team that knows how to produce these experiences. If you don’t have an in-house team, consider working with the pros at HardyHarris.

Contact HardyHarris today to see what we can do for you!

HardyHarris Media + Marketing lets you activate your brand through experiential marketing and event marketing. Get in touch to see how we handle every part of your customer engagement experience, including event data collection.

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